Recently, 18 Liuzhou river snail rice manufacturers passed the record of “Liuzhou river snail rice noodle” geographical indication certification trademark license, and the State Intellectual Property Office approved the above enterprises to use “Liuzhou river snail rice noodle” geographical indication special mark on their production of geographical indication products.
At this point, the city a total of two batches of 61 liuzhou river snail rice noodle production enterprises by liuzhou river snail rice noodle geographical indication prove trademark licensing for the record, the use of normative legal liuzhou snail noodle geographical indication of snails, promote the quality of the liuzhou river snail rice noodle products in the market reputation and market competitiveness, set up the liuzhou river snail rice noodle area public brand credibility, promote local characteristic industry development is of great significance.
The use of the special indication of geographical indication on the products of geographical indication is the “ID card” covering the products with geographical indication, indicating the correlation between the quality characteristics of the products of geographical indication and local natural and human factors, and is the legal protection of the regional public brand. In recent years, Liuzhou Market Supervision Bureau has actively promoted high-level service, high-efficiency application and high-standard protection of regional public brand of Liuzhou snail noodles, and stimulated the creative vitality of trademark brand of snail noodles enterprises.
According to statistics, there are 2779 registered trademarks related to the river snail rice noodle industry in 29 and 30 categories, accounting for 23.73% of the total registered trademarks in the city. Guangxi Shanyuan Food Co., Ltd. has applied for 160 registered trademarks alone. Formulate and revise 8 local standards or group standards, including Basic Requirements for Brand Construction of Liuzhou river Snail rice Noodles, to further enrich and improve the standard system of regional public brand of Liuzhou river snail rice noodles; 13 Liuzhou river snail rice noodle brand enterprises have registered for trademark pledge financing, and obtained trademark pledge financing loan of 50.32 million yuan, effectively solving the financing problem of enterprises.
At the same time, Liuzhou Market Supervision Bureau innovatively put forward the working idea of Liuzhou river snail rice noodle geographical indication “stepping out of strong protection in Liuzhou and based on nationwide protection”, and guided Liuzhou river snail rice noodle Association to cooperate with third-party agencies to carry out nationwide protection of regional public brand infringement and anti-counterfeits of Liuzhou river snail rice noodle. At present, two lawyer teams have been entrusted to submit 179 clues for judging infringement to the association, and 33 cases have been transferred to the state of litigation, with a total amount of 3.24 million yuan. 14 cases have been settled, and the amount of settlement and compensation is nearly 220,000 yuan.
Post time: Nov-02-2022