“Industrial thinking” is making influencer food go overseas

Walking into Liuzhou river snail rice noodle production cluster area, one sees a busy scene: inspection, processing, packaging, live streaming, negotiation and cooperation… The production and operation of each factory in the park are very prosperous.

Snail noodles, a local specialty originated in the night market in the 1970s and 1980s, has been transformed into instant food packaged in bags by Liuzhou people through their “industrial thinking”.

On April 26, 2021, the General secretary visited Liuzhou Luosifen production cluster and told everyone: “The development of industry must have characteristics. Snail noodles is the feature, caught everyone’s stomach, made into a bite of industry. We should continue to take the road of branding, while adhering to high quality and holding high standards. I believe the industry will have a bigger development prospect in the future.”

“Before the general secretary came, our company was mainly OEM. Over the past year, our company has increased its own brand by about 300% by upgrading equipment, optimizing production processes and developing new products.” Guangxi Shanyuan Food Co., LTD. Chairman Chen Sheng proudly said.

On April 26, 2021, the general secretary walked into Guangxi Shanyuan Food Co., LTD., the representative of Liuzhou river snail rice noodle production company, to inspect the production process of snail noodle from the central kitchen to the packaging workshop.

“In the past, the production of stock in a central kitchen was labor-intensive, complicated and risky because of the heavy POTS and high temperatures.” Melchor said that after adjusting five times before and after optimization, the automatic upgrade now boil soup of various ingredients into the autoclave boil soup pot automatically after adding water, after four or five hours of stewing, secret stock by the pipeline directly into the cooling tank cooling, the temperature dropped to 60 degrees Celsius, automatic filling to soup bags, the whole process not only save manpower material resources, and more clean. Reporters saw at the scene, in the automated central kitchen workshop, 10 workers can complete the daily production of three to four hundred thousand packets of snail noodle ingredients.

Wang Hongxing, general manager of Guangxi Shanyuan Food Co., LTD., said the company would develop new products every month according to market demand. Over the past year, in response to market demand, the company has not only solved the problem of keeping snail meat fresh, but also introduced snail noodles with snail meat. It has also successfully developed a brewing version of river snail rice noodles that is easy to eat, and developed sour bamboo shoots that retain the original flavor but do not stink, making the original snail noodles more delicious.

The rapid transformation and growth of Guangxi Shanyuan Food Co., Ltd. is an epitome of the accelerated development of Luosifen industry in Liuzhou last year. In 2021, the sales revenue of the whole industry chain of Luosifen in Liuzhou reached 50.16 billion yuan, up 40 percent year on year. Among them, the bagged snail noodles increased by 38.23% year on year. In 2021, the export volume of pre-packaged Liuzhou river snail rice noodles reached 52.56 million yuan, up about 80% year on year. The unique flavor of river snail noodles, made in China, has crossed the sea and conquered the stomachs of more and more people.


Post time: Oct-24-2022